IF
1 min readNov 4, 2019

PR行業就係咁運作,客戶覺得你係1-tier media、佢哋想approach你,我哋就要厚住面皮去搵你哋。我嘅強項係media management,係因為我係記者出身,我可以度一個你哋唔可以拒絕(或者講係配合你哋嘅編採路線)嘅story angle去pitch你哋,所以成功機會高。但唔係個個PR都識呢樣嘢,有好多U grad後直接入行做PR嘅人,未必識得咁樣轉angle諗嘢,所以會炒車。但佢唔可以因為怕俾記者鬧就拒絕客戶嘅要求,因為PR pitch記者係天職。

掉卡片呢啲一時嘅情緒發洩,我都仲可以頂得到。最怕有啲記者(包括當年嘅我),會直接將呢啲「誤會」寫出嚟。喺《北角》嘅歲月,就曾經有西報記者,因為收到我哋啲小妹妹錯發嘅中文press release,而直接喺報紙寫咗呢件事出嚟!你可以想像,我哋個客睇到會點。

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IF
IF

Written by IF

德籍港裔創作人,五年( 2018-2023 )累積超過一百零五萬 claps 嘅粵語作者;小說 《當首爾仍是叫漢城的那些年》系列、《北角演義》、《初雪》、《中環遊戲》作者。過氣傳媒人/公關。│ 中文 / English / 한국어 / Deutsch │

Responses (2)

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個客睇到會點。

大發脾氣,打嚟變四方西。

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我的確遇過一啲(老細)無法拒絕的故仔,但有時充滿 buzz word 但冇內容唔係好事
個 PR 係好勁,一隻故仔係充滿科技、初創、Unicorn 呢類 buzzword,但佢個客一坐低就露哂底:條友唔知佢自己 sell 緊乜。佢只係一心希望我唔問難的問題,掛住避我笑笑口射出嚟啲箭,一個 soundbite 都冇畀我。完咗訪問仲怕我寫唔好,想我用佢哋啲 source 去攞專家 comment ,我梗係 turn down 咗。(喂 manipulate 到咁,我梗係 say…

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